Saturday, 24th March 2018
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Caulfield’s SuperValu The HyperCentre launch new-look storeThe Caulfield

SuperValu group recently opened a state of the art newly renovated SuperValu store at The Hypercentre in Waterford City, following an investment in excess of €1 million.

The renovation sees the store focusing on extending and improving the fresh food offering in line with increasing demand from consumers for fresh, healthy and locally sourced produce. The Waterford store now offers customers a Frank and Honest gourmet coffee dock, an extensive Food Academy aisle with focus on locally sourced food and artisanal producers all in support of local suppliers, local farmers and local jobs.

An extended Deli with a variety of hot and cold food is also available, a gourmet deli counter and Seafood selection and an unrivalled Irish and international fresh cheese range. A Health and Wellness aisle is also a main focus in the new look store along with a wide-ranging bakery and fresh fruit and vegetable department. A worldwide selection of craft beers and wines of the world is also available at the newly extended off-licence.

The new look store also offers additional floor space between the aisles and grocery departments enabling customers to browse with ease and allowing plenty of space for trolleys, mums and dads with prams and wheelchair users.

The Caulfield’s SuperValu store in Waterford has been in operation since 1995. 60 people work at the Waterford store and overall the Caulfield SuperValu group employs over 500 people.

Commenting on the launch of the new look store, Anne Marie Caulfield said, "We are delighted to launch our new look store today. It is a dramatically different look and we are thrilled to repay our loyal customers with this brand new shopping experience. Over the past number of months, we’ve listened to our customers, carried out extensive research and we now have the newly improved store ready to launch, we have worked hard to make the changes our customers want and we very much hope that they enjoy the new Caulfield’s SuperValu shopping experience.”

Caulfield’s SuperValu group is operated by brother and sister Thomas and Anne Marie Caulfield together with John McCarthy. The group has been in operation since 1976 and today includes five stores located in Waterford, Bandon, Malahide, Kilkenny and Merchant’s Quay in Cork City.


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