Monday, 21st August 2017
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The joy of flowers!

“A flower blossoms for its own joy” Oscar Wilde.

Waterford City is once again set to bloom with an explosion of riotous colour, this June bank holiday weekend. As the annual “City in Bloom” comes around once again.

“City in Bloom” is a collaborative project between Waterford Business Group and Waterford Council. The programme is now in its fourth year and since those early seeds were sown, we will see, in 2017, over 300 baskets of colour light up the City this summer.

The “City in Bloom” project coordinator is George Kehoe, from Occasions on the Quay and committee member of Waterford

Business Group, “We are absolutely delighted with the response this year. There is a long term goal to make Waterford City the very best visual spectacle, in terms of summer colour. With over 300 baskets being displayed this year, we have come an awful long way, since we were encouraging businesses to display a few window boxes!

2017 is the largest so far, both in terms of participation and quantity. In addition to core city centre businesses we have a cluster of displays in the Ferrybank village area,

Ballinakill Shopping Centre and for the first time almost ALL of the businesses in O’Connell Street have come on board. The train station will once again give colour to our approach roads and we can see many other businesses joining in, with additional interpretations of their own.

We do hope that the businesses and visitors, to the city centre this summer, will look up and appreciate the wonderful floral displays that we will start to see on display, from this June bank holiday weekend.”

Collaboration has been the key to driving this project forward. Waterford Council and the Waterford Business Group have been working very closely together, in order to maximise the benefit “City in Bloom” delivers.

Michael Garland, Chair of Waterford Business Group commented, “Without the assistance and backing of Ray Moloney at Waterford Council, it would not have been possible to give “City in Bloom” real scale. In fact, due to the excellent close working relationship we now have, we are considering expanding the project once again and adding extra elements such as Tidy Towns in future years. We are even looking at displaying more pollen friendly flowers in future years, to help our struggling local bee population!

There can be no doubt that Waterford’s “City in Bloom” project gives tremendous added value to the city centre. So many visitors have commented on the wonderful displays. To this extent we would like to thank Catherine and her team at Whitfield Bedding Nursery, for the huge effort in getting this year’s flowers to peak condition, at just the right time.

On behalf of ALL involved we do hope that the people of Waterford and our many visitors to the city centre, this summer, will enjoy the floral displays. Let’s face it when you see beautiful flowers you can’t help but smile!”

Michael Garland continued, “In conjunction with the launching of “City in Bloom”. The new bigger and better Morris’s DIY have come on board to offer a €1000 voucher to the best “Shop or business frontage summer improvement”. This competition will run from the June bank holiday weekend through to the August bank holiday weekend, with the winner being announced during the month of September. All businesses have to do, are post a before and after picture of the frontage improvement, on the

Waterford Business Group Facebook page, http://www.facebook.com/WaterfordCityCentre/ .

Pictures can be posted retrospectively provided that the improvement works took place from January 2017 onwards. We wish everyone who enters the very best of luck, with this competition.”

Waterford Business Group, working with Waterford Council, will be launching “City in Bloom” this June bank holiday weekend, alongside the revamped and improved “Summer in the City” musical weekends. Be sure to come into the city centre to enjoy the colour and entertainment that will be freely on offer.

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